7 min read
Google Ads Audience Segments: Types, Tips, and Best PracticesAudience segments help advertisers target their Google ads to the right people. See how they work.
Hava SalsiMay 08, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
8 min read
Google Ad Preview Tool: How to Check Your AdsUse Google Ad Preview to optimize performance. This detailed walkthrough explains how.
Sydney GoMay 07, 2024
11 min read
Target CPA Google Ads: Maximize Conversions & Minimize CostsExplore the art of maximizing conversions while minimizing costs with Google Ads‘ Target CPA.
Sydney GoApr 26, 2024
10 min read
What Is SEM? The Definitive Guide to Search Engine MarketingSearch engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.
Ankit VoraApr 25, 2024
8 min read
PPC Optimization: 5 Steps to Better Ad Performance
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign.Luke HarselFeb 18, 2022
4 min read
What Is Native Advertising? Beginner's Guide to Native Ads
Everything you need to know about native advertising — from its definition and formats to performance monitoring.Michelle OfiweOct 21, 2021
12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.Paul PaquinAug 14, 2021
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.Elizaveta ShutovaNov 21, 2019
9 min read
Display Advertising Stats: Semrush Study
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.Elizaveta ShutovaMay 03, 2019
9 min read
How To Do PPC If You Run a Small Business: Semrush Solutions
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.Julia OlennikovaNov 06, 2018