If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.
As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from Semrush, diving deep into how to use the backlink analytics and backlink audit.
Link bait can help you to earn authority links at scale from a single piece of (awesome) content. But what is it, why is it often so successful and what does the tactic look like in practice? Here, we explore 8 inspirational pieces of link bait that you can learn a lot from and analyze the reason why these have each earned hundreds of links.
Due to Google‘s ever-increasing requirements for quality content, guest blogging has to be done better to rank, to get traffic, and to help with personal branding for the author. This guide will break down what you need to know about Google to do well and provide many tips to help you create a guest post that will do well with search engines and audiences.
The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale, using insights from other top-performing content assets to inform your own approach. And in this guide, we will teach you everything that you need to know to use the technique yourself and build great links.
The most effective and impactful link building tactics are those that can help you to earn high quality, topically relevant backlinks from other websites to your own, and a proven tactic that you should be using is broken link building, and we‘ll talk you through a step-by-step process you can use to build great links.