What PPC Management Is & How to Get Started
PPC management involves overseeing everything related to a business‘s pay-per-click ad campaigns.Apr 25, 2024
Boris Mustapic
Head of Content AT Weflow
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
Expertise
- content strategy
- on-page seo
- link building
- conversion rate optimization
Education
- MA in English Language and Literature
Author
An Introduction to TF-IDF: What It Is & How to Use It
Check out our guide to TF-IDF to learn more about this statistical method and its practical applications.Feb 28, 2024
Online Market Research: A Step-by-Step Guide
Learn how to perform online market research and collect valuable insights to help your business succeed.Feb 22, 2024
The 24 Best Martech Tools for 2024
Improve your marketing tech stack with the top martech tools on the market.Feb 13, 2024
Contributor
Cumulative Layout Shift: What It Is & How to Improve Your Score
Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.Apr 26, 2024