Digiligo

Challenge

The client was running ads on Google and Facebook with just over 3-4X ROAS on his products. Scaling to a higher ROAS within 3 months was a tough challenge due to factors like limited reach availability, restricted ad copies, and no creative support.

Solution

Creative strategy, informative/text-based videos and gifs, simple ad copies for high conversion rates, and optimization across product categories on Shopify. Re-structuring pixels, analytics, and using past data to optimize the current campaigns. Location and product category-based campaigns helped.

Result

Decrease in return rates of product from 44% to 18% Increase ROAS from 3X to 8X in month 2 and thereafter 18X on month 4 Consistently struck 10X ROAS across all campaigns across 12 months Some campaigns struck 44X ROAS on certain days of the month Increase engagement across ad copies

Challenge

The client is in a very competitive space which is dominated by top marketplaces like Amazon, Etsy, Flipkart etc. The client wanted to rank all his ethnic wear products on the top pages, but keyword difficulty and keyword competition were extremely high. The client was only generating INR 40,000.

Solution

Semantic SEO, clear structuring of the website, products and all webpages. Continous blogging and content syndication. PR to increase the trust score of the website, most of the PR was driven for a reason and not just for backlinks. Implemented structured content and efficient customer journey.

Result

The client started seeing results in month 3, and revenues had increased by almost 300%. With consistent SEO and organic activities across social media, the outcome by the 8th month was consistent revenues of INR 10,00,000 per month, and INR 15,00,000 per month by the 10th month. A 2400% ++ growth.

Challenge

High cost per admit, high cost per lead/cost per call across their paid search. SEO was done very poorly, with a lot of spammy backlinks and the website being flagged by Google almost. Most PPC Campaigns were on Google search due to restrictions, and the completion was 95%

Solution

Location-driven campaign structures, SKAGs for top 5 keywords across the USA, and highly converting ad copies with clear-cut extensions and site links. Landing page deployment for over 100 cities in the USA. SEO: Disavowed all spammy backlinks while building new ones, keyword niche optimization

Result

Cost per conversion reduced from $5000 to $1800 Cost per call/lead reduced from $250 to $85. Spam score reduced from 17% to 1%. Organic keywords ranking increased from 150 to 1250 keywords. Total backlinks reduced from 14K to just 3K high-quality backlinks. Both PPC/SEO drove 12X revenues