Lobster Ferret: A Digital Marketing Firm

Challenge

A young nonprofit organization was seeking a way to increase its community engagement through social media. Facing the challenge of developing a sustainable and effective social media strategy, they were in need of a creative solution to help them achieve their goals and make a stronger impact.

Solution

Together, we crafted a custom-tailored social media strategy, including content tailored towards inciting community involvement and increasing visibility for the organization. We utilized cross-platform opportunities to drive engagement, as well as meaningful site traffic.

Result

As a result of our collaboration, the nonprofit saw an impressive increase in social media performance. This included a 41% increase in impressions, a 72% increase in engagement, and a 74% audience growth rate, all culminating in a 21% increase in engagement rate.

Challenge

Our client was struggling with low online visibility as their main keywords were buried in the mid-50s to 100s rankings, greatly impacting their website traffic and competitive position. In the ruthless digital arena, their top competitor enjoyed significant visibility.

Solution

We implemented an SEO overhaul to address this challenge. By refining keyword targeting, optimizing on-site SEO, and creating valuable local content, we developed a strategy to increase their online prominence. Our primary focus was to elevate their main keywords to the top 10 rankings and higher.

Result

Within just 3 months, all but one of the main keywords soared into the top 10 rankings, outshining their competitors, with half of them in the top 5. Our client now dominates the keyword rankings, and we have successfully reduced their #1 competitor's organic search visibility by over 12%.

Challenge

Our client, a reputable home services franchisor, faced a significant challenge as they struggled with a high cost per lead, hampering their growth ambitions. To continue their expansion, they urgently needed to find a way to reduce costs while accelerating their growth.

Solution

Our team developed and executed full-funnel digital campaigns across major digital platforms, including Google Ads and Meta Ads. These multi-channel efforts targeted the entire customer journey, allowing our client to efficiently reach their audience and streamline their marketing efforts.

Result

We achieved a remarkable 44% reduction in CPL, enabling our client to enjoy an unparalleled 192% 3-year growth. Consequently, they fueled their expansion and secured a coveted spot on the Inc. 5000 for 2022 and 2023 as one of the top 75 fastest-growing consumer service brands.