Vidico

Challenge

Toggl Track is a market-leading time-tracking software that helps enterprises and individuals make the most of scarce time and resources. How do we translate a complex piece of software into an easy-to-understand, intriguing piece of content that hooks the viewer AND keeps them watching?

Solution

We transported a few greek philosophers through time! This highly imaginative piece created a sharp contrast between the “ancient times” of dated solutions vs Toggl Track, being the cutting-edge tool used by the most innovative startups.

Result

The videos are currently getting some serious airtime on YouTube: - Product overview: 1 million organic YouTube views in less than a month, with an average view rate of 94.7% and a Gold Award at the 2022 MUSE Creative Awards. - Explainer: got a YouTube paid view rate of 33.54% from skippable ads!

Challenge

MobileMuster commits to making the mobile phone industry greener, and for that, every recycled phone counts. To counter the lack of awareness among 16-24-year-olds, MobileMuster turned to us for an impactful brand video to inspire action.

Solution

To create an authentic connection, our creative team tapped deep into people’s bond with their phones. With the phone as the storyteller, the ad takes viewers through an emotional journey, cleverly positioning MobileMuster as the hero of the story.

Result

Our video achieved the highest level of recall of any of MobileMuster’s previously measured campaigns, with a 31% uplift in brand recognition in their target audience. This impressive result showcases that the video reached its goal: making phone recycling a go-to action!