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Waypoint Marketing Communications is a dynamic marketing agency specializing in crafting tailored strategies for B2B and industrial manufacturing companies. With a commitment to delivering results-driven solutions, Waypoint stands out as a leader in its field.
At the core of our agency is a team of seasoned professionals with extensive experience in B2B marketing and industrial manufacturing sectors. Our diverse skill set encompasses a wide range of disciplines, including digital marketing, content creation, branding, lead generation, and market research. Each member of our team brings a unique perspective and expertise, allowing us to offer comprehensive and innovative solutions to our clients.
What truly sets Waypoint apart is our deep understanding of the B2B landscape and the nuances of the industrial manufacturing sector. We recognize the challenges and opportunities inherent in marketing to businesses. Our specialized knowledge allows us to develop strategies that resonate with our clients' target audience, driving engagement, leads, and ultimately, revenue.
One of our key strengths is our ability to integrate traditional marketing methods with cutting-edge digital strategies. We understand an effective marketing strategy must encompass a variety of channels, from SEO and social media to email campaigns and targeted advertising. By leveraging the latest tools and technologies, we ensure that our clients stay ahead of the curve and reach their audience.
At Waypoint, we work closely with our clients to understand their unique goals, challenges, and industry landscape. We build strong partnerships that drive success. Our process is highly adaptable, allowing us to pivot and refine strategies as needed to achieve optimal results.
In addition to our expertise and tailored approach, Waypoint prides itself on its dedication to client satisfaction. We prioritize responsiveness, reliability, and accountability in all aspects of our work. Our clients trust us to deliver on our promises, and we take that trust seriously.
$25,000
2021
12 months
Challenge
Tebis was looking to generate a social media content strategy and deployment plan to promote their services. They understood the importance of a social media marketing strategy and wanted a communications partner that would support their needs.
Solution
WayPoint identified the need to create a messaging personality, posting cadence and phased rollout that would accomplish two objectives: 1) build brand awareness among target audiences and 2) engage employees to maintain a positive cultural and attract new personnel.
Result
We continued to track top performing post types, hashtags and industry news to improve the content. After a year of consistent, strategic social activities, Tebis North America experienced growth of 128% in impressions, 136% in engagements, and 30% in net follower growth.
$5,500
2021
12 months
Challenge
ETAS and Tebis were looking for new methods of developing, launching and marketing thought leadership to niche targeted audiences. These businesses needed a partner to help them reach current and potential customers in ways that would positively impact their bottom line.
Solution
We developed a unique podcast strategy for each business, which included target audience, content outline recommendations, guest speaker line ups, and marketing strategy proposals that would generate podcast awareness.
Result
We successfully launched, ETAS’ “Empowering Tomorrow’s Automotive Software”, and Tebis’ “The All-Axis Podcast”. Both are listed on Apple Podcasts, Spotify and Google Podcasts and, combined, have over 3,200 downloads in Europe, North America and Asia.
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