SEMrush has collaborated with Yext to provide our Listing Management tool to automatically solve all your NAP-related problems. The tool works for businesses based in the United States, the United Kingdom, France, Germany and Australia.
Listing Management tool allows you to:
- Check if all of your business listings are correct and consistent
- Distribute your business data to the most authoritative directories
- Easily edit information across all directories at once
Why you need to manage business listings
Keeping your business listings consistent and correct across the internet is the basis of local SEO. Putting your info on your website is not enough, because Google uses multiple directories to cross-check and validate the name, address, phone number (NAP), and other business data.
That is why you need to manage your business data on various maps, apps, search engines, social networks, and vertical directories like Yelp, TripAdvisor, Foursquare, and the like.
Find Your Location
The first step takes the most effort, but all you need to do is to enter your Country, Business Name, ZIP Code, Street address, and Phone number:
That’s it! Now click "Check listings."
After finding the location of your business, you’ll be able to see an overview of your locations within the Overview tab. This section will let you see how well all of your connected businesses perform in local search.
You can see the status of your locations, the directories distribution, locations map, optimization tasks, local reputation (user reviews), duplicates and user suggestions.
The location map is great if you have locations and franchises in several different locations and want to compare their performance.
Within the Locations tab, you will be able to see the list of all of your location listings. If you want further detail on each listing, all you need to do is click on one of them.
From here the tool will provide you with a list of the most prominent directories, as well as the status of them.
- Correct data
- Your business is present in the directory, the data is correct, and no further action is needed.
- With issues
- Your business is present in the directory, but its data is incorrect (discrepancies are highlighted in orange). The tool can fix this for you.
- Not present
- Your business is not present in the directory, and you are missing out on potential customers. The tool can add it.
- The directory with the listing does not respond at the moment, or directory does not support that kind of business (e.g. Tripadvisor only accepts businesses in the Hospitality area).
Opting Out of Listings
Listing Management also lets you choose to opt-out of your listing if you don’t want your information on a certain site to be controlled by Yext. One reason for this may be that you already had a good amount of unique content on a directory and you don’t want the connection with Yext to change what information you already have there. In this case, you can just choose to opt out and then that listing will no longer be managed by Yext.
To do this all you need to do is click the opt-out button within the action column.
Don’t worry, you can always opt back in once you’ve disconnected the link. Just filter the report to Disconnected, find the directory you want to opt back in to, and choose Opt in.
Opting out of a directory with a parent directory
Please note: If you wish to opt out of a directory that has listings via a parent directory (for example, Instagram’s parent directory is Facebook), you will be opting out of both directories (so opting out of Instagram would also opt you out of Facebook).
This step requires you to purchase a location. Paid subscribers get to employ Listing Management for $20 per location per month. Please note that the location limits depend on the country of the business. You can distribute citations for up to:
- 100 locations per brand/business in the United States
- 24 locations per brand/business in the United Kingdom, France, Germany or Australia
Next, the tool will ask you for your brand name and the category of your business.
Adding a brand name will help the tool trace your business in the directories. It will also help you to manage multiple locations for the same business.
Select the business category from the drop-down that is the most relevant to your product or service. Pay attention to all of the options, as choosing the right category will help your customers find you.
Now you have created a location card.
It shows the total number of your business listings and gives you the option to filter and view your listings by their status.
- Correct listings – listings that are up and running
- Processing – an edit or creation of the listing was requested
- Unavailable – the directory with the listing does not respond at the moment, or directory does not support that kind of business (e.g. Tripadvisor only accepts businesses in Hospitality area).
- Disconnected - The list of directories that you’ve disconnected your link via Yext from. You can always opt back in at any time with the Opt in button.
If you want to edit the information of any of your listings, start by selecting the edit info button in the top right corner.
Editing your information is broken down into 5 different categories. These include Basic Information, Address, Photos and Videos, Social Media and then an entire area for Additional Information.
Adding more information about your business will increase your relevancy and traffic, and help your customers decide in your favor.
Basic Information includes your business name, brand name, category, and phone number. It's important to make sure you select the most relevant category for your product or service in the drop-down. Pay attention to all of the options, as choosing the right category will help your customers find you.
In addition to your primary category, you can add up to 9 supplemental categories (10 total categories). Not every directory will list your additional categories, but they can still help searchers find you. For this reason, make sure the primary category is the one that represents your business the best.
Under Address, you can edit all of the information for your company’s address. This includes editing where your location is pinned on a map. If you think your map marker isn't correct you can edit that manually.
Here you can also hide your address within the listing. Reasons for hiding your address would be if you don’t actually have a brick and mortar for your customers to visit if you operate a delivery service or run a business out of your home address. Your listing with contact information will still show up for relevant searches, but the address will be hidden.
If you are a service area business you can specify your delivery areas for service. This can be narrowed down to State/Region, County, City, Sublocality or Postal Code. You are able to add up to 20 different areas for your service business.
Please note: Hiding your address is only applicable for select websites
Photos and videos are where you can add any relevant photos or videos, as well as your business logo. If you do decide to add photos or videos keep in mind it can take up to 24 hours before they are distributed.
If you change your Twitter or Instagram handles, these can be edited in the social media section.
Finally, you have the additional information section where you can update the following:
A featured message with URL — a 50-character clickable message that appears in the listings. You can use it to highlight and promote special offers or services.
Website — A lot of your customers would want to explore your website before the visit, so providing a link is a must.
Description — Write a few sentences to pitch the product or services you provide.
Keywords — These keywords appear at the bottom of your description, and serve as quick pointers for your customers. E.g. “Pet-friendly”, “Cozy”, “Vegetarian”, etc.
Payment methods — Here you can specify what type of payment your business accepts. If you are not accepting certain payment methods, it can cause a lot of inconvenience to your customers. So specifying available options beforehand is a good practice for keeping your customers happy.
Business hours — Specify the hours and day in which your company is open to the public.
Holiday Hours --- You can add business hours for holidays. You can choose up to 30 specific days throughout the year to designate as a holiday. You can set intervals for closing and reopening at certain times if applicable.
In addition, to set intervals, you can set a preset status: open, closed, 24 hours, or regular hours.
If you are promoting local business, you might want to learn about the Position Tracking tool. This allows you to monitor your search engine performance on a ZIP code level. You will also be able to discover your competitors, and see how well you do in local packs.
You will see if you have any duplicate listings in the Duplicates section. These statuses are possible duplicates, processing, suppressed and unable to suppress. Duplicate suppression keeps your listings as consistent as possible and ensures maximum visibility for your business.
If we find any possible duplicates you can decide to suppress it or if it is not a duplicate you can mark it as such.
For some business listings, users may suggest changes in information that they feel is incorrect. Anytime this is done, these suggestions will be compiled for you in the Users Suggestions section. Once there you will be able to decide what further action if any, you want to take.
Suggestions will be broken down into groups depending on their status. These statuses include new suggestions, approved, rejected or expired. You can choose to approve or reject any suggestion by clicking on that corresponding button to the right of the listing.
The Reviews report lets you monitor your business reputation and take timely measures to maintain it. In this tab, you’ll see all available reviews of your listing in all directories starting from the most recent.
You can read any review right from the tool. To answer it or just learn more, press the “Open review” button and the system will take you right to the directory where the review is located.
To focus on more positive or more negative reviews, choose the corresponding status at the top of the menu.
If you’re on PRO, GURU, and BUSINESS, you can export the Listing Management results via the PDF button.
From the Locations report and each Location, you can select the "PDF" button at the top right of the page to create a PDF export. While the Locations report will export the Overview from the Listing Management, the Report for a Location can export all Listing Details for the location including Directory, Status, Name / Address / Phone, and URL.